GAPPLE
Role: creative director, designer
The collab between GAP & Apple you never knew you wanted.
Bringing the iconic brands together under the tagline "Think different. Dress the same." in celebration of Apple’s anniversary on April 1st.
“Designer and co-founder of UK-based beer brand Local, James Tyler’s prank looked to two brands known for homogeneity and minimalism, GAP and Apple. The “fauxllab” between the clothing retailer and electronics giant plays on the late Steve Jobs's “dad” uniform of Levi jeans, sneakers and black turtlenecks.|
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