So Beano
Role: Lead creative, art director, scriptwriter, storyboarding artist.
To relaunch The Beano online we needed an anarchic idea; so we split the world in two. Because everything in life (like all the content on The Beano’s new website) is either epic… or an epic fail. Or as we like to say -So Beano or No Beano.
This pitch-winning idea led us to create TV ads, animated content, print ads, pre-rollers, and a series of idents for The Simpsons & Futurama. The concept was even commissioned as a Sky One kids magazine show; SO BEANO
The campaign boosted their online presence by 1500%, causing the site to became the fastest growing website for kids in the year following the launch.
Renaissance Winner Effie Awards UK / Brand Revitalisation Winner Marketing New Thinking Awards / Brand Evolution Winner Campaign Marketing New Thinking Awards / Brave Brand Nomination Campaign's Brand of the Year Award.
Created with Libby Middlehurst at Red Brick Road.
“So Beano, No Beano was one of those magical projects that was stronger than any campaign could be, it was a transformative idea. An idea which went beyond a marketing campaign (that itself surpassed all expectations) – it crystallised our approach to product development, to content tone and subject matter, to the comic editorial, even to our monthly internal award for high performers, the So Beano awards.”
Iain Sawbridge; Beano Studios CMO