Camden Goalden Mead
Role: Creative director, art director, copywriter.
We created this limited-edition beer in honour of Beth Mead; England’s Golden Boot winner and player of the tournament at the Women’s Euro’s.
1,000 cans were brewed in two weeks, launching in time for the final, with all profits going to Cancer UK; Beth’s chosen charity.
Product Collab of the year GOAL Awards | Low budget, quick reflex winner Creative X
Created at Draftline Ab-InBev
CREATIVE X - LOW BUDGET, QUICK REFLEX | PRODUCT INNOVATION | BEST CASESTUDY VIDEO
"As the official beer partner for Arsenal FC, we’ve been keeping a close eye on our very-own golden girl, Beth Mead, and couldn’t help but do what we do best (brew beer, obvs) when England made it into the finals."
Fred Nesbitt; Camden’s Head of Marketing