Aussies Suck

Role: Lead creative, art director, scriptwriter & copywriter.

To launch Australian’s most popular breakfast drink Up&Go in the UK, we created a campaign that envious Brits could get behind: Aussies Suck.

We produced a nationwide print campaign and a hero video (heavy on the double entendre) that was viewed over three million times in five days and was debated on social media, blogs and newspapers over a wild few days.

Created with Libby Middlehurst at Red Brick Road.