Camden Marmite
Role: Lead creative, scriptwriter & art director.
To launch Camden Town Brewery’s collaboration with Marmite, we remade an iconic TV ad from the controversial spread.
Premiering during the Great British Bake Off’s pastry week, The Date returned with a new twist.
Created at Draftline Ab-InBev with Ian Gallais. Directed by Eros Vlahos.
“Marmite tap in to the remake craze with a new version of 1999’s memorable ‘Kiss’ ad.”
David Reviews - 4 stars
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8/10
“Marmite is such an iconic brand, we wanted to do something extra special to commemorate this collaboration. The ‘Marmite Kiss’ advert does such a great job at bringing to life the divisive nature of the nation’s favourite yeast-y spread, so we couldn’t wait to put our own spin on it to launch Camden Marmite Ale.”
Zoe Wulfsohn-Dunkley; Camden’s Head of Marketing