RUN4RENE
Role: Creative director, copywriter & Designer.
When Stephanie’s brother Rene took his own life in 2017, she began to run. Now RUN4RENE is an all-levels running community with crews across the capital.
We created a OOH campaign that aimed to lower the stigma attached to mental health and encourage London runners to join.
“When we started this over 2 years ago I didn’t have any real sense of what our brand might look like or how we could make “run4rene” which is such a deeply personal story resonate with a whole public campaign. What James helped us create became tremendously beautiful and powerful.”