Chernigivske Launch
Role: Creative lead, packaging redesign, PR & social assets
After the brewery was destroyed during the conflict in Ukraine and the workers displaced, we helped to launch Chernigivske; the country’s most loved beer, globally, with all profits going to help Ukrainians in need.
The fastest global product launch in Ab-inBev’s history; conception to launch within 6 weeks.
Brand Experience & Activation Bronze | Cannes Lion
Created at Draftline Ab-InBev with a large team of collaborators
6 WEEKS FROM IDEA TO LAUNCH
14 COUNTRIES PRODUCING AND SELLING CHERNIGIVSKE
500 RETAILERS WORKING TO HAVE IT IN STOCK
30 MILLION CANS PRODUCED AND COUNTING
