fourfivecbd
Role: creative director, branding identity, product & packaging designer, art director, copywriter & strategy
As junior founding-partner, I created and launched the brand for fourfivecbd, a sports CBD company founded by international rugby players Dom Day and George Kruis.
Over the two years I spent as brand director we were sampled by 600+ pro athletes, launched nationwide in Boots and become one of the first CBD brands to trade on Amazon.
“My co-founder Dom and I are professional athletes, so what we say and how we say it is really important to us and our clubs, especially when promoting a newly-regulated product like CBD. James helped us communicate exactly what we wanted to say, shaping our brand and our values in to the company you see today; from the products, packaging and tone of voice, to our social presence, press and website. We call him the ‘brains behind the brand’, just not to his face.”