The Pub Renaissance
Role: Creative Director
The UK was being stripped of its pubs. To help them survive, Stella Artois’ Unfiltered invited artists to strip something else; pub signs.
Partnering with Hospitality Action, we commissioned modern masters like Reuben Dangoor and Bernadett Timko to reimagine pub signs ‘au naturel’, just like our beer.
All profits supported pub employees.
Created at Draftline Ab-InBev
Campaign Results
$150k budget | $1.8M ad equivalency | 180 PR mentions | 2.7M organic impressions | 99% positive sentiment | Cannes Lion Shortlist | One Show Merit
“Working with James on Pub Signs was great. He has a unique skill of bringing novel, out of the box thinking and creativity, that remains grounded in reality and objectives of the brand. I love the energy and passion he puts into his ideas, with a real entrepreneurial approach to make them happen.”