Asylum Aid
Role: Lead creative / art director
If you had to choose between staying in a conflict zone or putting your life in the hands of ruthless human traffickers, what would you do?
During the refugee crisis of 2016 we were tasked by Asylum Aid to ask people to consider the choices made by thousands of refugees every day
By parodying irreverent Buzzfeed-esque clickbait content of the time we created a Would-You-Rather quiz with a twist.
Best Socially Responsible Initiative Drum Social Buzz Awards | Best Low Budget Idea The Drum Social Buzz Awards.
Made with Libby Middlehurst at Red Brick Road
Of the over 200,000 click-throughs, a quarter turned into donations. Not only did the quiz help change perceptions about the lives of refugees, it also led to substantial funds that would immediately go towards bringing some life-altering good news to people that really need it. The campaign was even picked up as a feature by The Independent, which was shared over 200 times.
Asylum Aid even asked us to follow us the creative with a one-off interactive Christmas edition.